TCL has finally released its RayNeo Air 4 Pro smart glasses, alongside two limited-edition Batman-themed models. These AR glasses are the world's first smart glasses with an HDR display, and they're designed for watching movies and playing video games. While most smart glasses are priced at $500 or more, the new RayNeo AR glasses are priced at $299, which could shake up this emerging market.
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但广告化并不天然等于价值创造。当所有商户都必须通过竞价才能被看到时，广告费便从增量工具演化为入场券。单个商户的理性选择，是继续加价以维持原有订单量；但从整体看，供给侧为此付出的总成本却在不断上升，而需求并未同步扩大。平台收入提高，但供给侧整体并未获得更多有效需求，反而陷入内耗式竞价。这种结构下，广告化更像是将抽佣换了一种更隐蔽的形态，甚至加剧了零和博弈。